Everybody knows that their business needs a social media presence in today’s market. Without one, you might as well throw in the towel because everybody else is using social media to explore, purchase, and talk about the latest and hottest trends.

From the mom and pop shops to even the old-fashioned brick and mortar businesses that used to think the internet was a sham, they are all now utilizing the many benefits of social media marketing. It would be tough to find a business today that isn’t using some type of social media outlets to promote their company. 

Why Social Media Marketing is Vital to Your Small Business

Let’s face it; social media is an essential piece for any business marketing strategy. Most of the social media platforms allow you to connect with your fans, followers, and customers. This, in turn, increases your brand awareness and generates more leads and sales. With the widely popular usage of social media, over three billion opportunities are waiting in the wind.

If you haven’t dived in yet, now is a perfect time! It doesn’t matter how many followers you currently have or if people are already talking about your brand, product(s), or services. What’s really important is that you put yourself and your brand out there in the social media world. It’s where everything is happening, and people are just waiting to hear about the next big trend.

Top 3 Social Media Small Business Marketing Strategies

Are you looking for ways to market your small business on social media? If so, you're in luck. There are a lot of great social media marketing strategies that small businesses can use to get noticed online. We'll discuss three of the best strategies. So, if you're ready to take your social media marketing game up a notch, keep reading!

1. Builds Awareness

If you aren’t on social media, then we have to assume that the only people who know about your business are the locals and a few friends out of state. Sound about right? This is why any company must expand its reach to get a social media marketing strategy and start creating social profiles. 

Think about it; how can you get new customers if nobody even knows you exist? Social media can boost your visibility and match people’s interests with your brand. It’s like winning the ‘exposure’ lottery - people will start noticing and talking about your company. And the best part about it, it’s completely free to join any social network and test the waters before investing in any paid ads.

2. Builds Authenticity

We’ve all seen the many ads promoting dirt-cheap clothes only to find out it’s a complete and total scam. They have no website, and they barely exist except for taking innocent people’s money. This is where you have an opportunity to show the world your brand is real, authentic, and ready to be showcased.  

You’ll want to make sure that your website and social media profiles all mesh nicely together. That one isn’t promoting something the other doesn’t offer. Keeping your social media profiles up to date is crucial to building authenticity with the public.

Being authentic isn’t just about being honest and trustworthy. It’s also about letting people in and showing them your brand’s personality. Share humor as often as the serious stuff if it matches your persona. People love when companies keep it real; it makes them feel like you are no different than they are.

3. Encourages Engagement

One of the best things about social media marketing is all the engagement it brings. We’d love to tell you that there is a magic phrase that brings all this engagement, but we’d be lying. The truth is, even the most straightforward post can spark a flame and get people talking. But what keeps it going is the engagement on the other side, the side of the brand.

Get in there and start responding to your fans and followers, let them see you in action, and feel your presence. It’s one of the most influential business strategies in the world today; everybody wants to be heard and listened to. Show them you’re listening by merely responding. And don’t worry about the complexity of something; just keep it light.

It’s also the best way to put out any fires! If one of your customers is unhappy, chances are they will turn to social media and want to talk about it. This is where you need to be willing and ready, where you can swoop in and save the day! If it’s a major issue, take it to a private message or an email. Other than that, do whatever it takes to rectify the problem.

With all the benefits social media has to offer its marketers, some things will take more effort. But at the end of the day, you’ll be glad you’re using social media marketing for your business.

Author Bio: Simon Matthews

Simon Social Media is a blog that provides social media marketing tips for small business owners and entrepreneurs. It's written by Simon, who has been blogging since 2012 and loves to write about the latest developments in the world of social media and influencers.

Simon helps small companies maximize their social media presence by providing insight and advice on how to develop an effective online marketing strategy that includes social media tips, organic content development, influencer marketing, and more.

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