Within the last few years, social media marketing has made its way to being one of the top best marketing strategies on the planet. However, this should not come as a surprise since everybody is on one or more of all the social media platforms.

What Is Social Media Marketing?

Do you really know what social media marketing is and how you can benefit from using it? In the simplest terms - social media marketing is used to drive organic traffic to your website, increase sales, and connect your audience with your business. It’s the best way to build your brand.

Seems easy enough, right? Well, not so fast; here’s the tricky part - you’re going to have to do some work to reap all those benefits! This involves four steps to mastering the aspects of social media marketing.

4 Steps to Social Media Marketing for Business Owners

Here are the top 4 steps every business owner must accomplish to make social media marketing a huge success:

Step 1: Publishing Great Content

You can spend all day posting and publishing content to your audience, but if it’s not great content, then you’re probably wasting your time. Do your research, find what’s trending in your niche, and write some compelling copy that people want to see and interact with.

Step 2: Engagement

We’re are not talking wedding bells here; we are merely suggesting that you start engaging with your followers. Listen to what they are saying and then respond with high-quality answers that add value to their life, or at least to the topic in discussion. Everybody wants to be heard; take that, and run with it!

Step 3: Be In The Know

Know your numbers! Seriously, analyzing your results can give you all the insights you need into whether or not your social media marketing attempts are working. Pay attention to what those results are telling you, and then tweak your posts until you get the results desired to be a big hit on all the social media platforms.

Step 4: It Pays To Advertise

Running social media advertisements is the easiest way to get more organic traffic that is actually interested in your business, products, or services. Just make sure you aren’t throwing those advertising dollars down the drain with mediocre content. Step up your end game and put together some ads that will pop and get people’s attention.

The Top Social Media Platforms for Small Businesses

There are seven major social media platforms currently, and probably a few are up and coming. You’re going to want to focus on your business needs and determine your target audience before paying for any new ads. Once you know your audience’s details, it will be easier to focus on which social media platforms will work best for you.

The top seven social media platforms currently are:

1. Facebook
2. Twitter
3. Instagram
4. Snapchat
5. YouTube
6. LinkedIn
7. Pinterest

Be mindful of your audience and where you are spending your advertising dollars because these seven different social media platforms appeal to specific audiences. You won’t want to build an audience on Snapchat if your services or products are geared towards middle-aged small business owners.

The same concept goes for using social media marketing dollars on Facebook ads. If your niche targets the younger generation under the age of 20, it’s not likely you will find much organic traffic on Facebook since its audience tends to be between the ages of 25 and 44 years old.

You’re going to need to know your demographics before starting your social media marketing campaigns. You’ll want to research what social media platforms match your numbers and how to implement your strategies into that market best.

You can even do more research that will dive deep into each social media platform’s statistics and determine what types of marketing ads are trending. Look into what the best times are for posting them, and if it’s worth your time to repost any of your social media marketing ads on some of the other outlets.

If you’ve run a great social media marketing ad campaign and the results were tremendous, then you probably will drive more organic traffic to your business. This could generate more leads, then you’ve accomplished what every business owner and entrepreneur out there is trying to do!

Don’t be afraid to try some different types of social media marketing campaigns; in fact, we suggest doing some split tests on your headlines and content to see which one performs the best. The key to making your efforts successful is thinking outside the box while creating amazing content that everybody wants to see. 

Author Bio: Simon Matthews

Simon Social Media is a blog that provides social media marketing tips for small business owners and entrepreneurs. It's written by Simon, who has been blogging since 2012 and loves to write about the latest developments in the world of social media and influencers.

Simon helps small companies maximize their social media presence by providing insight and advice on how to develop an effective online marketing strategy that includes social media tips, organic content development, influencer marketing, and more.

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