If you’ve been hesitating to join some social networks and start using social media marketing to your advantage, you just might be alone. No, we’re kidding, but there are not that many businesses that aren’t benefiting from social media in one way or another.

So maybe you’re wondering why your business should be on social media, and we get that; we totally understand. But what if we asked you why not? You do realize that probably all of your customers, most of your competitors, basically everyone is on social media!

In fact, there are over 3.5 billion (and that number continuously grows daily) people all around the world that are actively using social media to shop and connect with friends, lovers, businesses, and any future connections that grab their attention.

So if you want to reach out and connect with your customers wherever they are in the world and attract new organic traffic - you’re going to have to make sure that your company’s voice is being heard. You’re going to need to be on some social media platforms.

Social Media Marketing Benefits For Small Businesses

The world is continuously changing, and modern trends include being a part of the social media marketing kingdom. Besides, you don’t want to miss out on some of the most significant benefits that social media marketing has to offer, do you?

Take a look at these massive benefits for social media marketing: 

Builds Awareness

Every brand, company, and even the elusive entrepreneur wants to have the right social media presence. This is how many of these brands exist, and this is also how they connect and reach potential customers they never even knew existed before interacting with them on social media.

When you consider the massive volume of people who are actually using social media every day, your business has an incredible opportunity to reach a large number of fresh eyes and global audiences. In fact, all the different social platforms are the perfect place for getting your brand’s story out there and allowing people to get a better feel for what your brand is all about.

Loyal Following

There is nothing more satisfying than knowing your fans and customers are engaging and conversing about your brand. Social media seriously allows every company the unparalleled opportunity to join in on as many conversations as they want and start engaging with all their customers.

When your social media marketing is executed correctly and consistently, then all this engagement will pave the way for your loyal following. It’s the perfect way to build both trust and that incredible organic audience!

Increased Traffic

One of the best things about social media is that it expands your outlets for attracting more organic inbound traffic to your landing pages or website. When you post new compelling content, and people start engaging, sharing, and liking your posts - you are potentially spreading the word to thousands of future customers. 

In fact, every social media profile that you have created is another potential path that leads straight to your company website. There is a new opportunity waiting behind each and every post for your followers to become customers and help you build your audience.

Gaining Insights

You would be amazed by all the data generated on social media every day by all the active users and how every business can swoop in and benefit from all that information. Just by engaging and listening to your audience, you are opening up an entirely new field of opportunities that are bursting at the seams.

You will have access to information about your visitors, followers, customers, etc., and you will be able to learn so much more about who these people are, what their interests are, and where they are most likely going to spend all their surfing time. Not to mention you will gain insights into what they are saying or thinking about your brand as well.

But that’s not all; you will also have access to the data that tells you what all your competitors are doing and thinking. This is one of the best benefits of social media marketing, being able to engage them more effectively with all your different content, advertising, and even messaging. You’ll also be able to reach out to people and exercise your excellent customer service skills.

Keep in mind that most people, including your current customers, are using some type of social media to do their shopping and looking for all the new trends. If you’re not using social media marketing, then you are definitely missing out!

Author Bio: Simon Matthews

Simon Social Media is a blog that provides social media marketing tips for small business owners and entrepreneurs. It's written by Simon, who has been blogging since 2012 and loves to write about the latest developments in the world of social media and influencers.

Simon helps small companies maximize their social media presence by providing insight and advice on how to develop an effective online marketing strategy that includes social media tips, organic content development, influencer marketing, and more.

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