How To Partner With Social Media Influencers
If you’re considering partnering with influencers to give your marketing a makeover, then you’re definitely heading in the right direction. Social media influencers have fastly become the poster child for marketing campaigns regardless of the niche or business size. They can easily extend your reach, help with engagement and assist with increasing your sales.
It’s now a proven fact that many consumers purchase products or services because the influencer they follow suggested they do so. That might sound crazy, but statistically, it is wiping out every old-school marketing strategy and replacing it with current market fame. The more famous the influencer, the more followers - the more followers, the more sales the partnered brand is receiving.
How To Partner With Social Media Influencers
When a social media influencer begins gaining their followers’ trust, they are essentially establishing a direct communication line. People always feel like they can trust people they know, and many studies show that influencers’ followers feel like they know them better than some of their friends, even though they’ve probably never even met in person.
But what’s important here for you as a brand to recognize is that influencer’s followers trust their recommendations. So if you partner with a social media influencer, then their followers will also trust your brand when it’s recommended to them to do so. It’s as simple as that! Their audience has just become your audience, and you now have more opportunities to engage with organic traffic.
Setting Goals for Partnering with Influencers
There are many benefits to partnering with social media influencers. These individuals have an established reach and audience on the platforms where they are active. This can provide incredible exposure for new businesses or brands entering the market, giving them a head start on their competition. Social media influencers also have a large network, which can often lead to new opportunities for growth and success for a company.
Now that you understand how important partnering with influencers is to your brand and its success, you now need to set some goals that make sense to your business’s vision. Knowing how your partnership is progressing is vital to its success. You’ll want to create some goals and establish the Key Performance Indicators (KPIs) so that you can monitor the success of your marketing strategy with an influencer.
The Process of Working with an Influencer
Before approaching any social media influencers, carefully review your objectives and goals.
What are you expecting out of this partnership, and more importantly, what are you willing to put into this partnership? Setting goals can be as easy as knowing how many followers you hope to gain, or you could also incorporate some of these goals:
- Extend Your Current Reach
- Attract More Organic Traffic to Your Lead Pages
- Generate More sales
- Increase Your Brand Awareness
- Generate More Engagement
- Increase Your Social Media Followers
- Product Promotions
These are just a few ideas for setting goals when partnering with influencers. However, whatever goals you do set should be done in a manner that allows you to measure them in a specific time frame. They should be both attainable goals and realistic, and you won’t be doing yourself or your brand any favors if your goals are out of your reach.
How To Identify the Right Influencer for Your Business
An influencer is someone who has a large reach on social media, blogs, forums, etc. They can have an impact on your business if they are willing to endorse you or talk about your company.
There are several things to consider when looking for influencers to work with your business. You need to determine what kind of content the influencer produces and how their audience would react to it. It’s also important that you establish clear guidelines for the working engagement with the influencer.
It may be helpful to identify the right social channels where they spend their time and see what kind of content they usually post there. Find out what is relevant for them and see if there is something in common between them and your brand before approaching them as potential brand ambassador candidates.
Finding the Perfect Influencer Partnership
Once you’ve decided what your plan of action is and have your goals in place, it’s time to find the perfect influencer partnership. Keep in mind that any influencer you reach out to should have the following characteristics:
- The influencer is associated with your niche and has a following that is interested in what you’ll be offering.
- Your brand’s values should be similar to those of the influencers you’re considering partnering with. You want to be on the same page at all times, or you’ll be leaving room for error.
- The quality of the influencer’s content is up to your brand’s standards, and you have an understanding of the types of content that should be used when promoting your products.
You’ll also want to see what type of engagement the influencer has with their audience. If they’re a one-person show that rarely interacts with their audience, chances are their followers aren’t committed to buying whatever they suggest. Some influencers have a massive following, but they don’t really promote anything that people would buy. It’s mostly done for the ‘likes,’ which is useless to your brand.
We’ve found that many young influencers aren’t yet where they value the business model of partnerships, so be careful when considering some of the younger influencers and make sure that your business goals align with them. The hardest part will be picking the influencers that match your vision. Once you achieve that - everything else will seem like gravy.
What are the benefits of partnering with an influencer?
Social media influencers can help brands amplify their marketing message and reach a wider audience which ultimately increases sales. Partnering with social media influencers is a cost-effective way to drive sales because it helps brands leverage each other’s audiences and increase the impact of content and social media marketing.
There are three main ways you can partner with social media influencers:
1) Pay them for an endorsement
2) Give them free goods in return for an endorsement
3) Collaborate on a joint project
The first way is very straightforward- you pay the influencer to promote your brand. The second way is less expensive but not as powerful because it relies on the influencer's goodwill and honesty, which they may not always have. The third way is beneficial if you want to create or expand on an existing campaign that will involve the influencer in some way.
When you have a product to market, influencers are the best way to increase brand awareness. Not only do they have an engaged audience but they also provide authenticity through their reviews and recommendations. They help build relationships between your brand and potential customers by educating them about your products thus creating trust in the mind of consumers.
When choosing to partner with influencers on any social media platform, you can virtually help grow your brand’s awareness. However, always keep in mind that your partnership is only as effective as your business relationship. Make sure you choose influencers that share your same values and will honor your goals.
Author Bio: Simon Matthews
Simon Social Media is a blog that provides social media marketing tips for small business owners and entrepreneurs. It's written by Simon, who has been blogging since 2012 and loves to write about the latest developments in the world of social media and influencers.
Simon helps small companies maximize their social media presence by providing insight and advice on how to develop an effective online marketing strategy that includes social media tips, organic content development, influencer marketing, and more.
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