Pinterest_For_Business

In the previous blog post I explained the basics of Pinterest which I hope would have helped you get started with one of my favourite social media platforms. I’m now going to help you understand how you can use Pinterest to promote your blog or business and believe me, there is A LOT of potential here.

Pinterest is one of my favourite social media platforms because of how visual it is and because of the amount of great content there is on there. I’m always pretty confident that I can rely on Pinterest to find a useful article on any range of topics (usually social media topics of course) and sometimes I’ll use it rather than search on Google.

Many bloggers and businesses are using Pinterest to drive traffic to their websites and hence it’s a platform you should seriously consider utilising if you’ve got the right content available to share (or you plan to create this).

Pinterest is about creating great content, promoting it via great visuals and then allowing others to enjoy & share that content.

The Foundations

Right, you’ve got a blog or business and you’ve set-up your account and created some boards (as discussed in the last post). Now you want to use the power of Pinterest to bring people to your website. How do you go about it?

Your Profile:

  1. Include your website or blog in your profile bio
  2. Provide a concise description of your blog or business
  3. Ideally, use a picture of you (not your logo) as your profile picture because people are more likely to pin an article if contains an image of you rather than a company logo

Your Content:

  1. Ensure your title accurately reflects the content of your post (use a tool like Headline Analyzer to give your blog and pin a great title)
  2. Make sure your Pin has a description which gives a short summary of the article. Don’t write a description which is too long and do not flood it with hashtags, this isn’t Twitter 🙂
  3. Give your Pin an image which fits with the ideal Pinterest image, Canva suggests 735 x 1102px

Pinterest_Image

Pinterest Boards

In the last blog we spoke about how to create a board. If you want to drive traffic to your website and increase your following on Pinterest you need to have a range of categorised boards which will bring people to your content.

As you’ll see you can search based on Pins, People & Boards so having boards with names which are likely to show up in popular searches around your area of business or blog is important.

Therefore, I’d suggest you ensure the following:

  1. Create boards for topics around your area of domain or business. These do not have to be related and can be as high level or low level as you wish. E.g. I could have a board called “Social Media” or I could be more specific with “Facebook” or I could go down to “Facebook Messenger” or “Facebook Pages” – you get the idea
  2. I don’t have to stick to just social media topics either, it’s fine to be diverse. What you’re doing with boards is opening doors which people will come through via the content you pin within those boards and that will help create followers and click-throughs to your website or content
  3. It’s recommended you keep a board secret until you have at least 5 pins in them
  4. You can use one of the pins within a board as the cover image for that particular board, choose one which stands out
  5. Finally, create a board which contains just your blog post or content

As you build up your boards you will develop them, improve them and that will only help bring new followers your way.

Pinterest_Boards

Be Active

The saying “you get out what you put in” is true for all social media channels and Pinterest is no different. Unless you’re writing new content every day it’s unlikely you can continually add your own stuff and as a part of the community you need to play a part in the Pinterest eco-system, and this means lots of pinning.

So, three tips here:

  1. Find time to discover useful pins from articles you discover. Bring new content to Pinterest.
  2. Add your own content as often as possible
  3. Comment on pins often but do not spam. Provide genuine comments which add to the others which are there, do not use comments to publicise your own brand. This is also true for other social media channels

Analytics

Social media platforms are very very good at providing you with data which helps understand your audience. Pinterest analytics will help you understand which content and boards are being seen most, pinned most and liked most so you can see what’s popular and what isn’t. This can then be used to drive future content and pinning – that is, when you see what’s popular you may choose to write content based more around that theme. This will likely be seen more and hence increase the likelihood of traffic to your website.

Commerce

Pinterest is starting to introduce “buyable pins”. This means people can buy direct from Pinterest. This means if YOU are sharing YOUR products on Pinterest then you can, in future, allow people to buy direct from you via Pinterest.

Imagine how powerful this could be. Currently, if someone’s on Pinterest and they see your product they need to click through both the pin and your site and then navigate to the appropriate part in your website to purchase the item. That’s if they know it’s something you sell.

In future, they see your product on Pinterest and they select “buy it” and that’s it. Done. This is where the future of social media is heading with Facebook & Twitter also heading down this avenue.

Given the visual nature of Pinterest this is going to be a huge opportunity for brands & businesses to shorten the number of clicks and length of process it takes the consumer to purchase a product and that’ll see a step change in how social media is used.

Summary

Pinterest needs to be seriously considered if you’re looking to raise the profile of your blog, business or products. It’s offers excellent opportunities to drive traffic to your website and if you can get the basics right you’ll be able to increase your following quite quickly.

However, it needs investment. You won’t see benefits if you spend 30 minutes a week sharing your own article and adding a couple of pins to your boards. You also won’t see benefits if you don’t ensure you do the basics required for visual and descriptive detail in your pins.

Invest the time, be an active member of the community and share great content and you will absolutely see a growth in traffic driven by Pinterest.

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